
Welcome to JayScharff.com
MISSION AND VISION
My mission is to provide wholistic real estate solutions that empower individuals and families while consistently guiding them toward their goals with integrity, expertise, and a commitment to their unique needs and aspirations.
My vision is to be the preferred and trusted real estate expert for individuals and families while being known for a personalized approach, innovative solutions, and unwavering dedication to helping my clients create a foundation for a fulfilling and prosperous life.


Meet the Broker
JAY SCHARFF, BROKER/OWNER
Real Estate Career:
Began in 1995
Century 21 Advanced Sebring Realty
Education:
Business Administration (AA): Polk State College
Organizational Management (BA): Warner University
Masters in Business Administration (MBA): Saint Leo University
About Jay:
Jay Scharff is a highly accomplished and successful real estate broker in vibrant Polk County, Florida. With over 25 years of industry experience, Jay has established himself as a trusted authority and a go-to professional in the Polk County real estate market. Jay has deep roots in Polk County. Jay is a member of Grace City Church-Lakeland, Winter Haven Rotary Club, Winter Haven Chamber, and Lake Wales Chamber. Married to Dr. Joanne Santiago-Scharff for more than 25 years, Jay has two boys, both of which are Lake Wales High School graduates.Â
Jay’s extensive experience spans residential, commercial, and investment properties, making him a trusted partner in navigating Florida’s real estate market. Whether finding the perfect home, selling a property at the best price, or making profitable investments, his clients appreciate his ability to understand their unique needs and guide them toward their real estate goals.
"I’m not just here to help you buy or sell property—I’m here to guide you toward a brighter financial future."
I Promise:
- Unparalleled local knowledge
- Tailored real estate strategies
- Integrity in every transaction
WHY CHOOSE JAY SCHARFF?
A core passion is helping individuals and families build financial security and generational wealth through real estate. With over 25 years of experience, buying or selling property is seen as more than a transaction—it is an opportunity to create a legacy.
My focus is making real estate accessible, transparent, and tailored to each client’s unique goals. Whether working with a first-time buyer, seller, or a seasoned investor, the process is guided with careful attention to needs, strategic planning, and step-by-step support.
Active participation in the Winter Haven Rotary Club and the Lake Wales and Winter Haven Chambers of Commerce reflects a commitment to making a meaningful local impact. I believe supporting the community while helping clients achieve their real estate goals is a privilege, NOT an obligation.
Ready to buy, sell, or invest? Let's get started!